From our genesis, we set out to preserve the earth for future generations by being the most sustainable sportswear company in existence. Our unwavering passion for a more sustainable future has only grown.
Every garment we have ever created has been crafted with the most sustainable materials and technologies, including recycled yarns, non-dying & biodegradation. Complete with traceability. No exceptions.
To do this while creating genuinely world-leading products in performance is our mission. Advancing technical performance attributes in a way that has never been seen before. We engineer every one of our fabrics, meticulously selecting the finest filaments & yarns and collaborating with the best minds in the industry.
We are uncompromising in our pursuit; every day, we long to push the boundaries and take new strides ahead.
Designed to perform. Designed to preserve.
Jamie Hunt & Andy Nicholson
WE EXIST TO ELEVATE ATHLETES AROUND THE WORLD GOING BEYOND JUST SUPERIOR PERFORMANCE.
OUR MISSION IS TO REDEFINE THE STANDARD OF PERFORMANCE WEAR. TO ENGINEER THE MOST ADVANCED SPORTS FABRIC TECHNOLOGIES ON THE PLANET. WE DESIGN OUR PRODUCTS TO ACCOMPLISH WHAT HAS NOT YET BEEN ACHIEVED WITH SOPHISTICATED PRODUCT KNOWLEDGE AND DESIGN.
WE SEEK TO INSPIRE CHANGE THROUGH OUR UNCOMPROMISED PASSION AND PURSUIT FOR A SUSTAINABLE FUTURE. OUR WING - SYMBOLISES OUR COMMITMENT AND PROMISE TO THOSE WHO WEAR IT.